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TikTok is introducing a new feature that enables them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the service announced that it currently hosts over 1 bn AI videos.

Pilot Phase and Launch

The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a rise in AI content, driven by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that nearly one in 10 of the most rapidly expanding content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a phrase for inferior, factory-style content that is frequently illogical or bizarre.

Our research shows that numerous viewers like content created using AI tools, from computer-generated images to science explainers, and we aim to offer the community the option to see more or less of that, according to their own choices,” commented a platform representative.

Volume and Proportions

The service shared that there are presently over a billion videos on its app tagged as AI-generated. Overall, more than 100 mn media items are added to the app daily, making AI content a limited part of its total content library.

Customizing Your Feed

Viewers will be in a position to limit or boost the amount of AI-generated videos they see by opening the topic control option in the app and selecting the AI content topic. Additional categories that are already be adjusted under the tool encompass politics, clothing, beauty, and movement.

AI Disclosure Rules

The platform’s policies require content makers to identify convincing artificially created content, and it bans harmful deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.

Additionally, the platform will now add an artificially created label to content made using its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This action is designed to deter users from seeking to circumvent the disclosure requirement.

AI Literacy Programs

The platform is additionally launching a two million dollar educational fund for specialists and institutions to develop educational content about ethical AI use. This program will support educational bodies dedicated to teaching computer science.

Platform Protection

TikTok has defended its moderation strategy, amid debate over proposals to make redundant hundreds of safety staff in Britain. It is set to reduce 439 jobs in its user protection department in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead stated that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most distressing content prior to it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to intervention by its automated systems.

“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”